Are You Wasting Your Money On Advertising?
Are you really getting your money’s worth with your current advertising?
Have you ever figured what it cost to get a customer? For example: If you spend $200 on an ad in a newspaper and it brings you 10 customers then each of those customers cost you $20 just to get them in the door. If you sell swimming pools, that’s great! If you sell hot fudge sundaes, you’ll be broke in a month.
The problem with most advertising is that you are paying money to reach people who will never be your customer for any number of reasons… distance, cost, need, etc. Not to mention the fact that your ad has to be noticed and remembered when the customer needs you. Those are very long odds you have to overcome for your advertising to make you money.
THERE IS A BETTER WAY
Question: As you think about your market area, who is most likely to spend money with you? Answer: People who have already spent money with you. It’s pretty logical. You draw customers from a limited geographic area so why not focus your marketing efforts on those people who have already proven a willingness and ability to give you money? Assuming you treated them well and they enjoyed the experience, they are very likely to do business with you again.
SO SIMPLE TO DO
If you were to collect the name and contact information (email address) of all your customers, in a few months you’d have an incredibly valuable asset. Imagine being able to contact hundreds or thousands of people who have already given you money, at the touch of a button, minutes after having an idea. Any special offers you’ve advertised anywhere else (newspaper, radio, TV) will do exponentially better when sent directly to former customers. It’s as simple as putting a name collection box on your counter and having your customers drop in their business cards.
WHO HAS THE TIME?
Of course, the name collection box doesn’t know how to send email so that’s where I come in. I specialize in helping small businesses set up and run their Email Loyalty Clubs. Here’s what you get from loritisot.com…
1) A lead collection box on your counter.
2) Weekly name collection.
3) The names will be entered into a database.
4) On a regular basis an email will be sent to your customers.
The content is entirely up to you and will be approved by you. The emails can be sent weekly or monthly based on what makes sense. A seller of food could email weekly but it wouldn’t make sense for a chimney sweep to email that often.
You get all this for a monthly price lower than most one shot advertising you might do. You can read all about my pricing plans by clicking here. When you are ready to get started, click here and say “Send Me a Lead Box!”
To Your Success!
Related Posts:
coded by nessus
Tagged with: advertising • email marketing
Filed under: Email Loyalty Club
Like this post? Subscribe to my RSS feed and get loads more!
Sounds like a very interesting business idea! So you do a email loyalty club to help businesses add to their current customer base, correct?
Hi Andy! Thanks so much for stopping by. Yes – I set up a system for businesses where they can easily collect email addresses for their current customers – then I help them send out messages via email on a regular basis to their current customers with coupons and deals that are valid only for their email list. Rewarding customers for repeat business builds customer loyalty. Social media is based on word of mouth, and these loyal customers then refer the business to their friends and family – telling them about all the great deals they are getting. It’s a great way to get a businesses’ information to a highly targeted audience! It’s a win-win for all. Lori
Hi Lori
What a pretty interesting idea to market for free, sounds like it would work out pretty well for brick and mortar companies. You don’t see many people creating posts on “old school” marketing methods lately, they think its the internet or nothing. There are so many free options to market and advertise it isn’t even funny that can be used alone or in conjunction with online.
I mean what were to happen if places like Facebook, or Twitter just disappeared and this thing called the internet vanished?…lol I mean the internet does seem like a fad though just joking. When people open their mind to new creative ways of marketing anything is possible.
It originally was focused towards brick and mortar companies – but can easily be adapted to online as well – even with FB and Twitter – the money is still in the list
Thanks for your comments, CJ !! Lori
Hey Lori, Great information here. The question you asked is so simple and obvious, yet most people over look it. Wonderful idea you’ve got going. I do believe the ROI will be great for the average small biz owner. Plus your are allowing the business owner to do what they do best and freeing up their time.
Debi Talbert recently posted… Just Floating on a Raft
Hi Debi – thanks so much – it really is an overlooked item that is so essential. I appreciate your comments! Lori
Lori, What a great idea. You and your service is a valuable asset to those successful business people either on the go ( don’t have the time) or disinterested in taking the time to use their own energy(Using their skills in another area). I definitely have my eye on you and am eager to hear of your success with this idea. As National Seizure Disorders Foundation grows, I will be in need of this service. So good to know I have a brilliant friend with a valuable idea in this area. Looking forward to your success.
Thanks Terrific Tonya
I’ll definitely be keeping up to date with National Seizure Disorders Foundation – I am very interested to see how the Paws 4 Elijah comes out 
Lori
Advertising can be pricey and that’s a simple fact. This is such a great way to collect names of people who already know, like, and trust you. This is a really good example of what it means when they say, “Let’s get back to the basics.”
Yes, we are mostly in the online world but that doesn’ mean we must shut out the real world. The real world meaning the place where virtual life doesn’t exist!
Some things are NOT meant to be obsolete!
Thanks and keep up the great article writing Lori!
-Jaclyn Castro
Jaclyn Castro recently posted… 3 Deadly Business Mistakes To Avoid and Easy Solutions
Thanks Jaclyn – I appreciate your comments
Email is such an economical way to not only keep your current customers happy, but help to gain new customers, too! Lori
Hi Lori
Thanks for this info.
Your Explanation make a lot of sens about
whait it cost you to advert in papers.
I am so glad for twitter and every thing you can use with ut
I use it every day and it save you a lot of money.
Regards
Theuns
Theuns recently posted… The Subconscious Mind- The Subconscious Mind and the BIOS of a Computer
This is a really great idea. The only challenge I have in my business is that, as a counselor, I have to be very careful with sending any email to my clients because of privacy laws. If I did not have to worry about that, I would definitely implement this idea! Maybe I’ll just have to stick to snail mail
Steve-Personal Success Factors recently posted… You Can Find The Death Of Cowardice Here
Hi Steve – thanks for your comments! Lori
Really enjoyed your article Lori – I think for the right type of business this makes perfect sense. The one thing you point out that goes for every kind of business across the board is planning, and the importance of knowing your customer! Thanks!
Marquita Herald recently posted… Making a Difference- Tunes 4 the Troops
Thanks, Marquita ! I appreciate your comments! Lori
Lori, an email loyalty clubs it s a very good idea. Especially to off line business who who do not always understand how to deal with there customers on line. I will be back to your blog. All the best Rosemary
Rosemary recently posted… Do you Fear Confidential Data Loss As Much as the Theft of your Laptop !!
Thanks so much for your comments, Rosemary! Deeply appreciated! Lori