What’s Your Why?
The first thing you need to think about when starting up your own business is WHY are you doing it? There are all kinds of reasons that may pop into your mind, such as “I hate my job”, or “I’m not being paid what I’m worth”, or even “this is way too stressful”.
When you begin a new business, though, you need to come up with a much stronger “WHY?” The reason you come up with needs to be something that drives you from deep within. It needs to be the force that energizes you…that makes you want to sit down at the computer and work at it every day…that pushes you through those times when the going gets rough and you feel like quitting.
It also needs to be what will bring you the most joy when you become successful. It needs to be something that will fill you with satisfaction…something that will make you feel as though your life is really worth living. It needs to be something that is bigger than yourself.
So sit down and take some time to really think about what you want your “WHY?” to be. There is no right or wrong answer – it just needs to be the answer that resonates deeply for you. Once you have that you will have the inner resource you need to see you through to success.
Here’s a video that gets more clear on this:
Simon Sinek: How great leaders inspire action
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