What’s Your Why?

The first thing you need to think about when starting up your own business is WHY are you doing it? There are all kinds of reasons that may pop into your mind, such as “I hate my job”, or “I’m not being paid what I’m worth”, or even “this is way too stressful”.

When you begin a new business, though, you need to come up with a much stronger “WHY?”  The reason you come up with needs to be something that drives you from deep within. It needs to be the force that energizes you…that makes you want to sit down at the computer and work at it every day…that pushes you through those times when the going gets rough and you feel like quitting.

It also needs to be what will bring you the most joy when you become successful. It needs to be something that will fill you with satisfaction…something that will make you feel as though your life is really worth living. It needs to be something that is bigger than yourself.

So sit down and take some time to really think about what you want your “WHY?” to be. There is no right or wrong answer – it just needs to be the answer that resonates deeply for you. Once you have that you will have the inner resource you need to see you through to success.

Here’s a video that gets more clear on this:

Simon Sinek: How great leaders inspire action

Feel free to leave any questions, ideas, and feedback below.  I love to hear what you have to say.  If you found this post helpful, please share it with your Twitter and Facebook friends by clicking on the share buttons, or if you have other bookmark accounts, please click on the Bookmark and Share button. I deeply appreciate it!! Thanks so much for your time and attention!

To Your Success,

Lori Tisot

Lori Tisot is a Certified Equine Shiatsu Massage Therapist and Equine Bodyworker. She has been a life-long lover of horses, and has studied energy work for over 15 years. She is dedicated to learning about and providing services to help horses live healthier, happier lives.

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  • Ruby Rynne 22 May, 2010 at 4:03 am

    In a nutshell, have a *positive* reason, rather than a negative one to start your business. ie If your reason is just to replace something you feel negatively about (ie your job) this won’t work. Instead, figure out what would be positive in itself (freedom, wealth, prestige, time), not what would be ‘less sucky’ than what you have now. Otherwise, you set your goal too low and will inevitably perform way under your potential.
    .-= Ruby Rynne´s last blog ..Another H Word You Need to Know =-.

    • Lori 22 May, 2010 at 10:47 am

      Hi Ruby – thanks so much for your comment – you are absolutely right! I like your ‘nutshell’ :)

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