Are you really getting your money’s worth with your current advertising?

Have you ever figured what it cost to get a customer? For example: If you spend $200 on an ad in a newspaper and it brings you 10 customers then each of those customers cost you $20 just to get them in the door. If you sell swimming pools, that’s great! If you sell hot fudge sundaes, you’ll be broke in a month.

The problem with most advertising is that you are paying money to reach people who will never be your customer for any number of reasons… distance, cost, need, etc. Not to mention the fact that your ad has to be noticed and remembered when the customer needs you. Those are very long odds you have to overcome for your advertising to make you money.

THERE IS A BETTER WAY

Question: As you think about your market area, who is most likely to spend money with you? Answer: People who have already spent money with you. It’s pretty logical. You draw customers from a limited geographic area so why not focus your marketing efforts on those people who have already proven a willingness and ability to give you money? Assuming you treated them well and they enjoyed the experience, they are very likely to do business with you again.

SO SIMPLE TO DO

If you were to collect the name and contact information (email address) of all your customers, in a few months you’d have an incredibly valuable asset. Imagine being able to contact hundreds or thousands of people who have already given you money, at the touch of a button, minutes after having an idea. Any special offers you’ve advertised anywhere else (newspaper, radio, TV) will do exponentially better when sent directly to former customers. It’s as simple as putting a name collection box on your counter and having your customers drop in their business cards.

WHO HAS THE TIME?

Of course, the name collection box doesn’t know how to send email so that’s where I come in. I specialize in helping small businesses set up and run their Email Loyalty Clubs. Here’s what you get from loritisot.com…

1) A lead collection box on your counter.

2) Weekly name collection.

3) The names will be entered into a database.

4) On a regular basis an email will be sent to your customers.

The content is entirely up to you and will be approved by you. The emails can be sent weekly or monthly based on what makes sense. A seller of food could email weekly but it wouldn’t make sense for a chimney sweep to email that often.

You get all this for a monthly price lower than most one shot advertising you might do.  You can read all about my pricing plans by clicking here. When you are ready to get started, click here and say “Send Me a Lead Box!”

To Your Success!

Are your ads really getting into the hands

of your potential customers?

EMAIL SLASHES YOUR AD COSTS

Stop wasting your advertising dollars! If you are a business owner and you are NOT currently keeping in touch with your current customers through permission-based email, you are missing out on a huge opportunity. Most of your customers have email and most would come back if you gave them a reason. Email is the most cost-effective way to get them to come back more often.

For a fraction of the cost of one print ad that may or may not be seen by your potential customers, you can send unlimited emails to existing customers who are MUCH more likely to spend money with you again.

THE FORMULA IS SIMPLE

• Collect customer emails.
• Put the emails into a database.
• Email them with special offers on a regular basis.

You will have a huge advantage over your competition.

THE CHALLENGE?

TIME and RULES

You don’t have the time to do all this. Even if you had the time, do you know the rules? You need to know how to make sure your email campaigns meet the CAN-SPAM Act set forth by the Federal Trade Commission. According to the FTC …

“Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly.”

THE SOLUTION?

FIND AN EXPERT TO DO IT

That’s where I come in. Say the word and I will provide you with a personalized display box so customers can give you their email addresses. I’ll  collect the names weekly and enter them into a database. Then I’ll send them any offer/information you’d like. If you need some suggestions, I’ll be able to help.

The same offer you make in a print ad can be made in an email. Not only that, it can contain more detail, and it costs much less.

Rewarding your current customers makes great business sense as it encourages them to visit more often and therefore buy your products and services more frequently. It also fosters goodwill, which motivates them to refer friends and family to you, who in turn are likely to become new customers! Everyone wins!

Simply Click Here and say “Send Me a Display Box!”

• No long term commitments
• Cancel anytime.

Click Here for Answers to Frequently Asked Questions About This Service.

To Your Success!