In July 2009 the FTC instituted new regulations in order to help protect internet consumers from online companies making fraudulent claims.

In order to avert possible legal ramifications, make sure your marketing follows these guidelines:

  • Most companies will not let you use their company name, logos or images, officer’s, affiliate’s or customer’s names in your advertising. Use only approved banners, etc. for your advertising campaigns.
  • Investigate which keywords, website domain names, email addresses, etc. your company will allow you to use
  • Do not mislead your potential customers in any way.
  • Be cautious of income claims – even with a disclaimer, you are not protected from liability.
  • You need to show or tell what the average user can realistically expect to achieve.
  • Testimonials must reflect the typical average performance and cannot contain any numerical claims, such as screenshots of income accounts.
  • Advertising cannot make another company look bad in order to lure their customers to you

    • This list covers the major points, however it is not comprehensive – check with the company you are working with for full set of terms and conditions regarding what you can and can’t use in your marketing efforts.

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    To Your Success!